I'm Euphie, the owner and designer behind Strawberry Muse!
I began selling handmade beaded jewelry in 2019, but pivoted to sculpting my own clay charms & decoden crafting in 2023...that's how this shop was born! I've also been crocheting since I was very young, and loved the idea of incorporating that skill into my brand as well!
My love of Japanese fashion and the kawaii subculture dates back to my childhood, thanks to magical girl anime and dress-up games (namely, the Style Savvy franchise). My fascination with the elegant, frilly clothing in these mediums eventually led to my discovery of EGL (elegant gothic lolita) and adjacent fashion styles hailing from the Harajuku and Shibuya neighborhoods of Japan. These sweet, dainty, and unapologetically feminine fashions have continued to influence my art and life as a whole ever since. Every piece created under the Strawberry Muse label is a love letter to this vibrant subculture and the people within it.
All jewelry, charms, and hair accessories are hand-sculpted using polymer clay and decorated with "deco-den" cream glue. Crochet pouches, jewelry boxes, and other items are stitched and designed by myself.